As a young woman growing up in Australia, aden + anais founder Raegan Moya-Jones was introduced to many traditional practices of motherhood. One of them in particular: swaddling babies in generously sized, gentle muslin sheets. Even the fussiest babies seemed to sleep more peacefully in muslin. Despite the hot days and the cold nights, muslin swaddles helped keep babies comfortable. And, most importantly, the very act of swaddling seemed to build a bond between mothers and their babies.

When she moved to the U.S. and started her own family, Raegan couldn't find any swaddles like the ones she remembered from home. The only swaddles available were too small, or made of much-too-thick flannel. And so, aden + anais was born.